front cover of Big Top Boss
Big Top Boss
JOHN RINGLING NORTH AND THE CIRCUS
David Lewis Hammarstrom
University of Illinois Press, 1992
This first balanced picture of circus
  king John Ringling North explored the remarkable career of the man who ran Ringling
  Bros. and Barnum & Baily for thirty years. David Lewis Hammarstrom details
  how North guided the circus through adversities ranging from depressions and
  wars to crippling labor strikes and rapidly changing trends in American entertainment.
  Hammarstrom interviewed a host of circus figures including North himself; his
  formers, directors, and department heads who were involved with the circus when
  North owned and operated it.
 
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front cover of E Pluribus Barnum
E Pluribus Barnum
The Great Showman and the Making of U.S. Popular Culture
Bluford Adams
University of Minnesota Press, 1997

The first book to consider the career of P. T. Barnum from a cultural studies perspective.

Phineas Taylor Barnum lived from 1810 until 1891, and in the eighty-one years of his life he created show business as we know it. In E Pluribus Barnum, Bluford Adams investigates the influence Barnum had on American popular culture of the nineteenth century, and expands our understanding of the ways he continues to influence us today.

Beginning with a discussion of Barnum’s early shows, Adams demonstrates the dynamic interplay between Barnum’s increasingly “respectable” aspirations for his entertainments and his active cultivation of middle-class sensibilities in his audiences. In his discussion of the 1850-51 concert tour of the “Swedish Nightingale” Jenny Lind, Adams explores the role played by women’s rights and class issues in Barnum’s management of these concerts. Barnum’s American Museum and the “moral dramas” presented in its theater (which included a play of Uncle Tom’s Cabin) are examined in the context of debates about slavery and temperance. The later circuses are discussed in terms of their international pageants and their staging of orientalism through racial exhibitions. Adams relates the rise of Barnum to the emergence of a new U.S. society, one riven by conflicts over slavery, feminism, immigration, and capitalism. He documents Barnum’s efforts to negotiate those conflicts by steadily remaking his amusements and his public image. E Pluribus Barnum examines Barnum’s shifting political allegiances for what they tell us about American culture at the time, examines the audiences he created, and considers his career as a crucial moment in the ongoing struggle over the politics of U.S. commercial entertainments.
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Humbug
The Art of P. T. Barnum
Neil Harris
University of Chicago Press, 1981
This carefully researched study of America's greatest showman, huckster, and impresario is both an inclusive analysis of the historical and cultural forces that were the conditions of P. T. Barnum's success, and, as befits its subject, a richly entertaining presentation of the outrageous man and his exploits.
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front cover of The Life of P. T. Barnum, Written by Himself
The Life of P. T. Barnum, Written by Himself
Phineas T. BarnumIntroduction by Terence Whalen
University of Illinois Press, 2000
For more than fifty years, Phineas T. Barnum embodied all that was grand and fraudulent in American mass culture. Over the course of a life that spanned the nineteenth century (1810-91), he inflicted himself upon a surprisingly willing public in a variety of guises, from newspaper editor (or libeler) to traveling showman (or charlatan) and distinguished public benefactor (or shameless hypocrite).
 
Barnum deliberately cultivated his ambiguous public image through a lifelong advertising campaign, shrewdly exploiting the cultural and technological capabilities of the new publishing industry. While running his numerous shows and exhibitions, Barnum managed to publish newspaper articles, exposés of fraud (not his own), self-help tracts, and a series of best-selling autobiographies, each promising to give "the true history of my many adventures."
 
Updated editions of The Life of P. T. Barnum appeared regularly, allowing Barnum to keep up with demand and prune the narrative of details that might offend posterity. The present volume is the first modern edition of Barnum's original and outrageous autobiography, published in 1855 and unavailable for more than a century. Brazen, confessional, and immensely entertaining, it immortalizes the showman who hoodwinked customers into paying to hear the reminiscences of a woman presented as George Washington's 161-year-old nurse, the impresario who brought Jenny Lind to America and toured Europe with General Tom Thumb, and the grand entrepreneur of the American Museum of New York. Above all, it ensures that Barnum would be properly remembered . . . exactly as he created himself.
 
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