A SCHOLARLY BOOK REPOSITORY
102 books about Building and 5
start with S
102 books about Building and 5
102 books about Building
5 start with S start with S
5 start with S start with S
Selling The Dream
The Gulf American Corporation and the Building of Cape Coral, Florida
David Dodrill
University of Alabama Press, 1993
Gulf American Corporation’s heavy influence on the migration of people to Florida
The Gulf American Corporation played a significant role in the development and urbanization of the state of Florida, especially southwest Florida, during the late 1950s and 1960s. The Miami-based company promoted living in Florida to people residing throughout North America and in several foreign countries. It also enabled people of average incomes to purchase home sites in Florida on an installment basis. As a result, Gulf American had a heavy influence on the migration of people to Florida as early as 1957.
Leonard and Julius J. Rosen of Baltimore, Maryland, founded and controlled the corporation during its 12-year existence from 1957 to 1969. The sale and promotion of Florida real estate was an extension of their marketing style developed in previous years when they sold mail-order cosmetics and other products. Their innovative sales strategies ultimately resulted in conflicts with state and federal regulatory agencies in the mid 1960s over the firm’s aggressive sales methods. The struggle with the state of Florida over regulation, which degenerated into a personal conflict between Governor Claude Kirk and the Rosens, resulted in the Rosens’ selling the business to GAC Corporation of Allentown, Pennsylvania, in 1969. After a series of business setbacks and continuing accusations of misrepresentations by salespeople, GAC declared bankruptcy in 1975 and was eventually resurrected as Avatar Holding, Inc., in 1980.
Gulf American left a mixed legacy to the state of Florida by building several growing cities like Cape Coral and Golden Gate, while at the same time selling worthless underwater swampland near the Everglades. The building of their first development was planned by the company. In that sense, Cape Coral was designed to be the Rosens’ most elaborate sales tool.
Based on 31 personal interviews with former Gulf American Corporation, GAC/Avatar Holding company officials and supplemented by articles from 25 different newspapers, this book provides a comprehensive and fascinating look at the Gulf American Corporation—the largest land sales firm in the United States in the 1960s. In many ways the story of Gulf American is a rags-to-riches tale of Leonard and Julius (Jack) Rosen, complete with intrigue and the fluctuations of fortune that matched the rising tides that covered much of the land they sold.
The Gulf American Corporation played a significant role in the development and urbanization of the state of Florida, especially southwest Florida, during the late 1950s and 1960s. The Miami-based company promoted living in Florida to people residing throughout North America and in several foreign countries. It also enabled people of average incomes to purchase home sites in Florida on an installment basis. As a result, Gulf American had a heavy influence on the migration of people to Florida as early as 1957.
Leonard and Julius J. Rosen of Baltimore, Maryland, founded and controlled the corporation during its 12-year existence from 1957 to 1969. The sale and promotion of Florida real estate was an extension of their marketing style developed in previous years when they sold mail-order cosmetics and other products. Their innovative sales strategies ultimately resulted in conflicts with state and federal regulatory agencies in the mid 1960s over the firm’s aggressive sales methods. The struggle with the state of Florida over regulation, which degenerated into a personal conflict between Governor Claude Kirk and the Rosens, resulted in the Rosens’ selling the business to GAC Corporation of Allentown, Pennsylvania, in 1969. After a series of business setbacks and continuing accusations of misrepresentations by salespeople, GAC declared bankruptcy in 1975 and was eventually resurrected as Avatar Holding, Inc., in 1980.
Gulf American left a mixed legacy to the state of Florida by building several growing cities like Cape Coral and Golden Gate, while at the same time selling worthless underwater swampland near the Everglades. The building of their first development was planned by the company. In that sense, Cape Coral was designed to be the Rosens’ most elaborate sales tool.
Based on 31 personal interviews with former Gulf American Corporation, GAC/Avatar Holding company officials and supplemented by articles from 25 different newspapers, this book provides a comprehensive and fascinating look at the Gulf American Corporation—the largest land sales firm in the United States in the 1960s. In many ways the story of Gulf American is a rags-to-riches tale of Leonard and Julius (Jack) Rosen, complete with intrigue and the fluctuations of fortune that matched the rising tides that covered much of the land they sold.
[more]
Stalin's Railroad
Turksib and the Building of Socialism
Matthew J. Payne
University of Pittsburgh Press, 2001
The Turkestano-Siberian Railroad, or Turksib, was one of the great construction projects of the Soviet Union’s First Five-Year Plan. As the major icon to ending the economic "backwardness" of the USSR’s minority republics, it stood apart from similar efforts as one of the most potent metaphors for the creation of a unified socialist nation.
Built between December 1926 and January 1931 by nearly 50,000 workers and at a cost of more 161 million rubles, Turksib embodied the Bolsheviks’ commitment to end ethnic inequality and promote cultural revolution in one the far-flung corners of the old Tsarist Empire, Kazakhstan. Trumpeted as the "forge of the Kazakh proletariat," the railroad was to create a native working class, bringing not only trains to the steppes, but also the Revolution.
In the first in-depth study of this grand project, Matthew Payne explores the transformation of its builders in Turksib’s crucible of class war, race riots, state purges, and the brutal struggle of everyday life. In the battle for the souls of the nation’s engineers, as well as the racial and ethnic conflicts that swirled, far from Moscow, around Stalin’s vast campaign of industrialization, he finds a microcosm of the early Soviet Union.
Built between December 1926 and January 1931 by nearly 50,000 workers and at a cost of more 161 million rubles, Turksib embodied the Bolsheviks’ commitment to end ethnic inequality and promote cultural revolution in one the far-flung corners of the old Tsarist Empire, Kazakhstan. Trumpeted as the "forge of the Kazakh proletariat," the railroad was to create a native working class, bringing not only trains to the steppes, but also the Revolution.
In the first in-depth study of this grand project, Matthew Payne explores the transformation of its builders in Turksib’s crucible of class war, race riots, state purges, and the brutal struggle of everyday life. In the battle for the souls of the nation’s engineers, as well as the racial and ethnic conflicts that swirled, far from Moscow, around Stalin’s vast campaign of industrialization, he finds a microcosm of the early Soviet Union.
[more]
State of the World 2000
Building a Sustainable Economy
The Worldwatch Institute
Island Press, 2015
State of the World 2000 shines a sharp light on the great challenge our civilization faces: how to use our political systems to manage the difficult and complex relationships between the global economy and the Earth's ecosystems. If we cannot build an environmentally sustainable global economy, then we have no future that anyone would desire.
[more]
Stepping Up to the Plate
Building a Liberal Pluralistic Israel
Rabbi Robert L. Samuels
Central Conference of American Rabbis, 2017
Suburban Dreams
Imagining and Building the Good Life
Greg Dickinson
University of Alabama Press, 2014
2016 Choice Outstanding Academic Title and Jane Jacobs Urban Communication Book Award finalist
Explores how the suburban imaginary, composed of the built environment and imaginative texts, functions as a resource for living out the “good life”
Starting with the premise that suburban films, residential neighborhoods, chain restaurants, malls, and megachurches are compelling forms (topos) that shape and materialize the everyday lives of residents and visitors, Greg Dickinson’s Suburban Dreams offers a rhetorically attuned critical analysis of contemporary American suburbs and the “good life” their residents pursue.
Dickinson’s analysis suggests that the good life is rooted in memory and locality, both of which are foundations for creating a sense of safety central to the success of suburbs. His argument is situated first in a discussion of the intersections among buildings, cities, and the good life and the challenges to these relationships wrought by the twentieth and twenty-first centuries. The argument then turns to rich, fully-embodied analyses of suburban films and a series of archetypal suburban landscapes to explore how memory, locality, and safety interact in constructing the suburban imaginary. Moving from the pastoralism of residential neighborhoods and chain restaurants like Olive Garden and Macaroni Grill, through the megachurch’s veneration of suburban malls to the mixed-use lifestyle center’s nostalgic invocation of urban downtowns, Dickinson complicates traditional understandings of the ways suburbs situate residents and visitors in time and place.
The analysis suggests that the suburban good life is devoted to family. Framed by the discourses of consumer culture, the suburbs often privilege walls and roots to an expansive vision of worldliness. At the same time, developments such as farmers markets suggest a continued striving by suburbanites to form relationships in a richer, more organic fashion.
Dickinson’s work eschews casually dismissive attitudes toward the suburbs and the pursuit of the good life. Rather, he succeeds in showing how by identifying the positive rhetorical resources the suburbs supply, it is in fact possible to engage with the suburbs intentionally, thoughtfully, and rigorously. Beyond an analysis of the suburban imaginary, Suburban Dreams demonstrates how a critical engagement with everyday places can enrich daily life. The book provides much of interest to students and scholars of rhetoric, communication studies, public memory, American studies, architecture, and urban planning.
Explores how the suburban imaginary, composed of the built environment and imaginative texts, functions as a resource for living out the “good life”
Starting with the premise that suburban films, residential neighborhoods, chain restaurants, malls, and megachurches are compelling forms (topos) that shape and materialize the everyday lives of residents and visitors, Greg Dickinson’s Suburban Dreams offers a rhetorically attuned critical analysis of contemporary American suburbs and the “good life” their residents pursue.
Dickinson’s analysis suggests that the good life is rooted in memory and locality, both of which are foundations for creating a sense of safety central to the success of suburbs. His argument is situated first in a discussion of the intersections among buildings, cities, and the good life and the challenges to these relationships wrought by the twentieth and twenty-first centuries. The argument then turns to rich, fully-embodied analyses of suburban films and a series of archetypal suburban landscapes to explore how memory, locality, and safety interact in constructing the suburban imaginary. Moving from the pastoralism of residential neighborhoods and chain restaurants like Olive Garden and Macaroni Grill, through the megachurch’s veneration of suburban malls to the mixed-use lifestyle center’s nostalgic invocation of urban downtowns, Dickinson complicates traditional understandings of the ways suburbs situate residents and visitors in time and place.
The analysis suggests that the suburban good life is devoted to family. Framed by the discourses of consumer culture, the suburbs often privilege walls and roots to an expansive vision of worldliness. At the same time, developments such as farmers markets suggest a continued striving by suburbanites to form relationships in a richer, more organic fashion.
Dickinson’s work eschews casually dismissive attitudes toward the suburbs and the pursuit of the good life. Rather, he succeeds in showing how by identifying the positive rhetorical resources the suburbs supply, it is in fact possible to engage with the suburbs intentionally, thoughtfully, and rigorously. Beyond an analysis of the suburban imaginary, Suburban Dreams demonstrates how a critical engagement with everyday places can enrich daily life. The book provides much of interest to students and scholars of rhetoric, communication studies, public memory, American studies, architecture, and urban planning.
[more]
READERS
Browse our collection.
PUBLISHERS
See BiblioVault's publisher services.
STUDENT SERVICES
Files for college accessibility offices.
RECENTLY PUBLISHED
UChicago Accessibility Resources
home | accessibility | search | about | contact us
BiblioVault ® 2001 - 2024
The University of Chicago Press