From 2004 to 2009, the Albuquerque Journal North ran the ¡ÓRALE! SANTA FE column by Santa Fe native and veteran journalist Arnold Vigil. The editor gave carte blanche to Vigil in his selection of topics ranging from encounters with locals and tourists to social commentary about changes that have taken place over the years. Vigil’s local perspective and humorous insights about Santa Fe, its inhabitants, and visitors struck a chord with readers—native Nuevomexicanos and long-time residents alike. Despite its popularity, the column was discontinued as a result of the economic downturn.

Arnold Vigil is a former reporter for the Albuquerque Journal and was editor for twenty-one years at New Mexico Magazine where he wrote and edited several books including The Allure of Turquoise and Backtracks: Time Travels Through New Mexico.